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Entries from October 2007

Lisa Toenniges

October 21, 2007 · Leave a Comment

Lisa Toenniges of Innovative Learning Group was different than most of the speakers we had come in, but different in the best kind of way. First, she didn’t give a speech! She sold me at that. She let us ask her questions and get the most out of the experience. That aside, she spoke in down to earth real world examples and more so than any of the other speakers she didn’t talk as if she had plans to take over the world. Lisa Toenniges spoke about growing her business gradually and profitably. From her talk with us I could tell, she is in a good place making a good salary and giving a great service and is happy with that.

When she spoke about her business, everything was concrete; no spin. She broke down her 8 member team into specific job titles. She ran through her work schedule and gave specific percentages on where her time is spent. She gave one of the specific reasons for her success in the fact that 60-70% of her business is done outside of SE Michigan. With all of that being said I think the greatest thing Ms. Toenniges left me with was the merit in running a good company and that business isn’t all about forcing the competition out of the market, but instead about servicing the customer.

Categories: Business Wisdom · Dan Izzo

Mike Melfi

October 11, 2007 · Leave a Comment

The CEO of 6 Degrees magazine Mike Melfi came in and describe to us what it’s like to run a young, hip business at a young age. 6 Degrees magazine is an urban lifestyle based magazine available in Detroit as well as other places such as Miami. Melfi started going from business to business himself and asking if he could leave copies there and grew to a multi-channel magazine that also host a ecommerce site directed at 6 Degrees’ target market.

The major lessons Melfi left us with are:

1. You’re either selling or being sold. So get to selling.

2. You can’t win a championship on your own. Surround yourself with good people and treat them good and it’ll produce a return.

3. Don’t bite off more than you can chew. When asked why he hasn’t gone national, Melfi admitted he didn’t have the infrastructure to do so. It drew back to the when the owner of Small Plates said he could have grown but didn’t because he didn’t have the key people in place to do so.

4. Don’t reinvent the wheel, there is research and practices already out there. Use that, don’t do it on your own.

Categories: Business Wisdom · Dan Izzo